Privacy Policy

ConstructEther – The AI Command Centre for Construction

Last updated: [Insert Date]

This Privacy Policy explains how we collect, use, store and protect your personal data when you use ConstructEther (the “Platform”). We are committed to handling your data lawfully, transparently and securely, in line with the UK GDPR, the Data Protection Act 2018, and other applicable global privacy laws.

1. Who we are (Data Controller)

For the purposes of data protection law, the “Data Controller” is the legal entity operating ConstructEther (“we”, “us”, “our”). If you use ConstructEther through your employer or organisation, they may also act as a separate or joint data controller.

Contact email for privacy enquiries: [email protected]

2. What data we collect

We may collect and process the following categories of information:

2.1 Account & contact details

• Name and contact details (email, phone number, job title).
• Organisation name, address and sector.
• Login credentials and authentication information.

2.2 Platform usage data

• Log-in times, page views, feature usage and interaction data.
• Device, browser and operating system information.
• IP address, approximate location and security event logs.

2.3 Project & construction data

• Project names, references and locations.
• Uploaded drawings, specifications, contracts and related files.
• BoQs, quantities, costs, programme details, site diaries and H&S records.

2.4 Support & communication data

• Messages you send to us (support tickets, feedback, emails).
• Responses to surveys, beta testing feedback and usage research.

2.5 Cookies & similar technologies

We use cookies and similar technologies to operate and secure the Platform, understand usage and improve performance. Where required, we will ask for your consent before placing non-essential cookies.

3. How and why we use your data

We process your data for the following purposes and legal bases:

3.1 To provide and operate the Platform

• Creating and managing user accounts and permissions.
• Processing your uploads, AI-assisted outputs and project data.
• Maintaining security, access control and audit trails.

Legal basis: performance of a contract; legitimate interests.

3.2 To improve and develop the Platform

• Monitoring usage patterns to enhance features and workflows.
• Aggregating and anonymising data for performance, reliability and product development.

Legal basis: legitimate interests (to operate and improve our services).

3.3 To communicate with you

• Sending service updates, security notices and account information.
• Responding to support requests and technical queries.
• With your consent, sending product news or marketing relevant to construction and the Platform.

Legal basis: performance of a contract; legitimate interests; consent (for marketing where required).

3.4 To meet legal, regulatory and compliance obligations

• Preventing misuse, fraud or security breaches.
• Responding to lawful requests from authorities where required.

Legal basis: legal obligation; legitimate interests.

4. AI processing & automated outputs

The Platform uses artificial intelligence and automation to interpret drawings, documents and data, and to generate outputs such as quantities, drafts, summaries and analyses.

• AI may process the content you upload to provide you with features and outputs.
• Where possible, data used for AI model improvement is pseudonymised or aggregated.
• We do not sell your identifiable personal data to third parties.

Important: AI outputs should always be checked and verified by suitably qualified professionals before use in real projects, decisions or submissions.

5. Sharing your data

We may share data with:

• Trusted service providers (e.g. hosting, security, analytics, communication tools).
• Professional advisers (e.g. legal, financial, insurance) where necessary.
• Authorities or regulators where we are legally required to do so.

Service providers are bound by contractual obligations and may only process data on our instructions, for specified purposes.

6. International transfers

Your data may be processed or stored in the UK, EEA and other countries. Where data is transferred outside the UK or EEA, we implement appropriate safeguards (such as Standard Contractual Clauses or equivalent mechanisms) to protect your rights.

7. Data retention

We retain personal data only for as long as necessary to fulfil the purposes described in this Policy, including legal, accounting or reporting requirements. Project data may be retained to support your organisation’s audit trail, contract history and compliance needs.

At your request (and subject to legal obligations), we can delete, anonymise or restrict certain categories of data.

8. Security

We implement technical and organisational measures to protect data, including access controls, encryption in transit, logging, monitoring and regular security reviews. However, no system is completely secure, and we cannot guarantee absolute security of data transmitted over the internet.

9. Your rights

Depending on your location and applicable law, you may have the right to:

• Access your personal data.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal data (subject to legal or contractual constraints).
• Object to certain processing or request restriction of processing.
• Request data portability in a structured, commonly used format.
• Withdraw consent where processing is based on consent.

To exercise these rights, contact us at [email protected]. We may need to verify your identity before responding.

10. Children

The Platform is designed for professional and business use only and is not intended for children. We do not knowingly collect personal data from children.

11. Third-party links

The Platform may contain links or integrations to third-party tools and websites. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies separately.

12. Changes to this Privacy Policy

We may update this Policy from time to time. Any changes will be posted on this page with an updated “Last updated” date. Continued use of the Platform after changes are posted indicates your acceptance of the revised Policy.

13. Contact & complaints

If you have questions about this Privacy Policy or how we handle your data, please contact:

Email: [email protected]
Subject line: “Privacy – ConstructEther”

If you are based in the UK, you also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) or your local data protection authority.